York Car Hire Privacy Policy

Data Collection Practices

We gather and manage various categories of personal information, including:

How We Handle Your Data

We collect your personal information for these key purposes:

• Service Provision in York:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm that you meet our rental criteria. We also streamline the processes for collecting and returning vehicles. Payments, deposits, and any applicable charges are managed efficiently to ensure a smooth rental experience.
• Customer Communication (Contractual Obligations and Interests):
  • We will send you booking confirmations, updates, and essential rental details. We respond to inquiries and offer customer support. You’ll be informed about any changes to our services or policies.
• Marketing and Customer Engagement Strategies:
  • We will send you promotional offers, newsletters, and service updates if you have consented or if there is a legitimate interest. You can opt out at any time.
• Enhancing Services Through Legitimate Interest:
  • Evaluating website activity to refine user experience and functionality. Conducting assessments to improve our vehicle fleet and service offerings.
• Compliance with Legal Standards in York:
  • Adhering to legal and regulatory obligations. Protecting against fraudulent activities and maintaining service security. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Car Hire Partnerships: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are required by contract to safeguard your information.

We do not share your personal information for marketing.

4. Protecting Your Information

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or loss. Our strategies include encryption, access controls, secure servers, and frequent security assessments. Nonetheless, it is important to acknowledge that no method of online transmission or electronic storage can guarantee absolute security.

Data Storage Policy

We keep your personal information only for the duration needed to achieve the purposes for which it was collected, including compliance with legal, accounting, and reporting obligations. The length of time we retain data varies based on the specific type of information and the circumstances surrounding its use.

Your Rights in York

Your rights under UK data protection legislation

• Accessing Your Personal Information: Obtain a copy of your personal information records.

For assistance with your rights, please reach out to us below.

Cookies and Data Tracking

Our website employs cookies and related technologies to improve your browsing experience, assess site traffic, and customize content to your preferences. You have the option to adjust your cookie settings directly in your browser. This allows you to control how your data is collected and used.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be posted on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how your information is managed.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us.